| 2. | In this essay , the author analyzed the 5 competitive forces model in mobile phone industry , i . e . , potential new entrants , rivalry among competing sellers , competitive pressures from substitute products , bargaining power of buyers , and bargaining power of suppliers . based on the analysis , the essay probes into the competitive strategies that nokia employs , such as its basic strategy , the differentiation strategy , and other strategies including localization , people - oriented
本文通过分析移动通讯行业的五种竞争力量进入威胁、现有竞争者之间争夺的激烈程度、替代产品压力、买方侃价实力、供方侃价实力，深入探讨了诺基亚针对这五种竞争力量所采取的竞争战略，即差异化战略，以及其它诸如本地化、以人为本等主要战略。 |
